There are many tactics for advertising, such as personal selling, billboards, flyers, commercials, sales and promotions, but these are traditional. Guerrilla marketing is one of the new, exciting advertising methods along with interactive marketing, word-of-mouth, and social media. Guerrilla marketing stands out because it's loe cost and unconventional in the way it sends its message. The advertising is placed in the street where anybody who walks by will see it. Guerrilla marketing takes a lot of creativity and a simple message to make sure the effect received by anybody who passes by is positive.
Now we will see a few examples of guerrilla marketing.
Nivea - "Good-bye Cellulite.
This couch is more than just a couch anybody would sit on. It's a before and after picture of your skin. With distinction between half of a bumpy couch and half of a smooth couch, Nivea conveys the message that their product aims to smooth the skin for their consumers, women.
"Reserved for Drunk Drivers"
Guerrilla marketing could also be used to convey a powerful message. This organization made a bold and memorable message by just painting a "parking space" around a tree to demonstrate that that is what could happen by drinking and driving.
This zoo made a banner more impressive than the usual one. By just turning the street lamp the banner was placed on into a giraffe, this zoo made their advertisement much more attractive just by being creative and incorporating the physical world into their banner.
"Need a New Barbecue"
This business was cleverly innovative into advertising their company in a super low-cost way. They made their advertisement by taking a drain on a street and turning it into a grill by adding a spatula, and spray painting their company on the pavement so customers know they can get a "new barbecue" at Vijay Sales.
Allstate - "Are you in Good Hands?"
It may remain a mystery how Allstate was able to hang this car on the edge of this parking garage, but it does attract attention to the banner placed strategically right below the car. This strategy makes people think of all the things that could happen to their car and whether or not they are protected from any incident, including a car about to fall from a parking garage.
This company took the phrase dropped calls quite literally by dropping the physical word from their advertisement. This advertisement definitely attracts attention by the missing word in the banner and the super huge banner with the word "calls" just sitting on the sidewalk making people wonder where it comes from. This unconventional banner definitely caught peoples' attention.
Ugly Betty
Instead of just having the regular advertisement placed like all the others, this company just needed to add a giant paper bag over the advertisement to make their marketing strategy more effective and noticeable.
Guerrilla marketing is an effecive communication strategy because it's meant to be memorable by surprising the audience with its unconventional ways of conveying messages. By being memorable, it helps the audience remember that specific brand for doing something so extraordinary and interesting. This, then, spreads through word-of-mouth to others causing “social buzz” when done amazingly.
Sources: About: http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/
Pictures: https://anerdsworld.com/best-100-guerilla-marketing-campaigns/
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